GET THAT ELECTRIC FEELING

Role: Creative Partner

92% of people who buy an EV would never go back. They love driving them. And when they talk about them their eyes light up. So what better way to bring this new campaign for The Department for Transport to life, than to show that electric feeling that owners have. With the help of a Van de Graaff machine set to EDM. The campaigbn rolled out across TV, VOD, OOH, Social and Reddit.