THE VR LIFE GARDEN
Chief Creative Officer
Every year, thousands of people leave a gift in their Will to Cancer Research UK, helping save millions of lives. Our brief was to thank every single one of them. To do this we created ‘The Life Garden’, the world’s first virtual reality garden that held over 100,000 flowers, one for each person who had left a gift in their Will. We launched it as at the The Hampton Court Flower Show, generated over £3m in earned media and 140,000 people visited the garden.
Winner Best VR Experience, IAB, Drum Mobile Awards, Creative Circle, DMA and RHS medal at the Hampton Court Flower Show.
I PLEDGE
To inspire even more people to leave a gift in their Will to Cancer Research UK, we created the ‘I Pledge’ platform, inspiring the nation to beat cancer for future generations. The campaign was supported in print, digital and social media.
Helping to raise over £184m every year towards life-saving research