
SPEEDY BROADBAND
Role: Group Creative Director
Virgin Media launched a new Fibre Optic Broadband in the UK. Allowing people to stream movies and music without buffering. To launch it, we needed a super fast brand icon. So we hired the fastest mouse in all of Mexico, Speedy Gonzales. Creating a fully integrated campaign across TV, Radio, Social Media and Outdoor. The campaign was the most successful in the brands history.
Winner Best Integrated Campaign
Outdoor campaign
We even made a poster entirely out of cheese.
The first brand to advertise the benefits of Superfast Broadband to gamers, In game.