FEEL SOMETHING NEW
Role: Executive Creative Director
This striking campaign and visual identity for the revamped Royal Opera House captured Ballet and Opera stars like never before. Photographed over an intense three day shoot with photographer Giles Revell, we used a revolutionary digital technique to capture the shape and colour of movement, blurring the lines between moving and still image. With 1 sixth of the ad spend of the competitors, awareness tripled and new visitors rose by 1200%
Winner D&AD, London International & Creative Circle
Geo-targeted Facebook ads target commuters as they scroll through their feed in the morning.
The iconic photography by Giles Revell, was also turned into exclusive merchandise and sold in the gift shop
Interactive projections in the new foyer, invite people to engage in the campaign and share the experience across their social channels