GIVE THEM A GREAT STORY TO TELL
Role: Chief Creative Officer & Creative
When you buy someone a Virgin Experience Day, you aren’t just creating a memory. You are giving them a great story to tell. This multi-channel campaign ran across TV and Cinema, as well as Digital and Social. Helping to sell over 750,000 experience annually. And increase Black Friday sales by 92%
The Red Book is also now a feature at the heart of the actual gift experience.
An e-version of the book makes it easier to track gift redemption and re-target gift receivers
Digital OOH, positioned outside of bookshops, gave people more exciting gifts and more exciting stories to tell at Christmas
To encourage people to start their story the moment they opened the book, a unique URL led to an AR experience.
We encouraged people to share the experience in their social channels, which we used to track redemption and re-target people