BUYING A CAR NEVER FELT SO GOOD

Role: Chief Creative Officer & Creative

Heycar, is a new online car marketplace backed by Volkswagen and Daimler. To bring the service to life, we created a new brand platform which made buying a car feel so good, all the way through the customer experience. In the first multi-channel campaign we showed a new owner performing an extreme lip-sync to Flo Rida’s iconic music track ‘Good Feeling’.

The campaign drove huge awareness and search, generating £40m in car sales every month in only it’s 2nd year.