FEEL SO DIFFERENT

Role: Chief Creative Officer & Creative

In 2019 Homebase bought Bathstore. To relaunch it in the UK, we created a new creative platform, bringing to life the transformational effect our bathrooms can have on our wellbeing. Shot by Cannes award-winning Director Jaron Albertin the TV & Cinema spot featured a women washing away the stresses of modern life, which are written all over her body. The campaign was supported in print, in store and across digital channels.

The campaign has helped to generate double-digit, year-on-year sales growth ahead of plan.