GROW A WHOLE NEW ROOM
Role: Chief Creative Officer & Creative
When our home feels good, we feel good. And after spending so much time indoors during lock down, the garden is the perfect place to escape. With spring just around the corner, this multi-channel campaign, featuring ‘Gary’, a pet tortoise encouraged people to get out into their gardens and grow a whole new room.
Most importantly the business has seen a huge uplift in sales since the launch of the new brand platform, helping Homebase return to profit within just eighteen months of its 3 year plan.
Ad of the day
Paid social & ECRM
Dynamic landing page
Editorial content
A Google Plug-in adds simple projects and special offers to their Google calendar
Door drops printed on seeded paper let people ‘grow a whole new room’ straight after reading about the latest offers